Google keeps all the search engine optimizers on their toes with the constant shift in the algorithms. But, one thing that never changes in SEO optimization is the utilization of relevant keywords in your content. With the analytic and popular keyword phrases, you can make your website rank on google search engine easily.
Keywords are the relevant phrases or words searched by people on the search engine. The keywords tell about the preference of your targeted audience and help you in optimizing your website according to the latest trends. However, keywords optimization only offers you effective results when you are using the high density and relevant keywords on your website.
So, the real question here is how to find the keywords that can help in ranking your website on google easily. And, easy tips to find the perfect keywords for your website are –
Shorten your Search List
There are plenty of different topics present on which you want to rank your website. But, there are only a couple of topics available that are related and relevant to your business. So, you need to narrow down your topic research to list to 5-6 topics and use them to find relevant keywords for your business website. Once you have reduced down topics list, then you will be able to focus on core topics that your audiences are looking for.
For instance, if your business is related to digital marketing, then you have a set of typical keywords that you have to use on your website. Like, email marketing, SEO, social media marketing, marketing automation, etc.,
Look for Keyword Phrases Volume
Once you have your relevant keywords shortlisted, then you have to select the keywords with the most weightage for your website. You can use all relevant keywords on your website, you have to narrow down the research list on the basis of the volume of the keywords. To check the density of the keywords, you can use plenty of different tools like Google Keywords Planner.
On your website, you need to use keywords of high and medium density often because low-density keywords aren’t much searched by people, thus you can’t gain much traffic from them.
Research Related Items
If you are struggling to find more relevant keyword phrases related to your topics, then you can try a direct search method. When you type a word or phrase on the Google search bar, then it will automatically show you relevant items searched by people related to your keywords. You can note down all these phrases and include them in your keywords list because only the most searched keywords are shown by Google in the search bar.
Use a Mixture of Head Keywords and Long Term Keywords
You need to find a balance between long-tail and head keywords to properly optimize your website. If you don’t know the difference between long-tail and head keywords, then let us explain that to you. Head keywords are usually of one or two words keywords that are commonly searched by people. But, long-tail keywords are a bit longer and aren’t commonly searched by people, thus competition on these keywords is less and you can rank on them better. So, you need to use a mixture of both keywords on your website.
Understand your Competitors Keywords
By understanding what keywords your competitors are trying to rank for is a great way to help you give your list of keywords another evaluation. With the knowledge of your competitor’s keywords, you can either try to implement those keywords better in your site as compared to your competitors or you can avoid those keywords to reduce competition. It’s completely up to you how you take knowledge of your competitor’s keywords, but it is important to gather information on your competitors and.
Keyword optimization is one of the important parts of website ranking so you need to work on it carefully. You need to plan your keywords search properly so that you can rank better and increase your online business presence more.